Interior installations for Ironwood Pharmaceuticals.
Series of recruitment posters for Seres Therapeutics.
Studio G Architects
A series of infographics that convey complex information in a limited visual space.
Blueprint Medicines Website
AHF Speedway Headquarters
Promotional flyer & postcard for the Architectural Heritage Foundation's Speedway Headquarters
Metrowest STEM Education Network (MSEN) Branding
The client, the Metrowest STEM Education Network (MSEN), needed both an identity and a website design. This project involved a lot of research, especially in relation to UX design, and our design team was tasked with bringing the client's story to life.
The logo is a geometric leaf that represents various facets of the MSEN, and is symbolic of a network. Its geometric form, a parallelogram, is directly related to the STEM (Science, Technology, Engineering, Mathematics) fields. In addition, it is a four sided shape, which represents the four fields of STEM.
Our typeface Avenir Next, French for "future", has a history based upon making letters more geometric, which is related to the fields of STEM.
The color palette was inspired by the color of leaves in Autumn, which is significant since the STEM fields are always changing. Our design team often referred to various aspects of nature, which was something we thought was important, since the STEM fields often connote cold, man-made, mechanical objects.
The ultimate goal of this project was to make STEM more accessible and appeal to a wider audience.
On display at the Mazmanian gallery
Planning the User Experience: Table of Contents
Spread from "Planning the User Experience" book
Design Principle & Sitemap
"What is STEM?" page & Events: STEM for Students page designs
Events: STEM for Students Page
Final Home Page
For our senior gallery opening I wanted to make something that was memorable and personal.
I love the intimacy of good packaging, which influence me to make a package with multiple layers. I wanted to make something that piqued curiosity, and opening the package became more of an experience.
The inside envelope is patterned with a brief statement of mine. The inside of it contains a message to the reader, my business card, and a pixel art figurine. I explain the relevance of the packaging and the contents, and how they are relevant to my design process.
Each envelope contains a different pixel character or object. I wanted to create a unique experience for each individual person opening my package.
Outside Envelope: Front
Outside Envelope: Back
Inside Envelope: Front
Inside Envelope: Opened
Message to the Reader
An Example of the Envelope's Contents
Business Card: Back Designs
Inside Envelope: Back
Outside Envelopes: Backs
Outside Envelopes: Fronts
On Display in the Mazmanian Gallery
Self promotional items
Framingham Department of Public Works Branding
As an intern, I worked with a team of designers to create a new logo for the Framingham Department of Public Works (DPW), as well as stationery, garbage bin labels, newsletter, Powerpoint template, apparel design, and vehicle decals.
While this is just one of the options that were presented to the client, this is the strongest and most flexible system. This system also represents various facets of their organization.
I was personally responsible for the logo creation (this design and variants), stationery, vehicle decals, and bin label design. I created these letterforms from scratch, and they are meant to allude to the shapes & forms of roads and pipes: two major aspects of the DPW. The shield is representative of protection, emphasizing the DPW's interest in protecting the citizens of the town as well as protecting the environment.
The main icon used for the DPW is of a star or compass: the DPW is a beacon for the town of Framingham, are directly responsible for giving people direction, as well as helping people navigate the roads of the town. The system allows for different departments of the DPW to be represented and have their own identity. Each form was derived from the same shape.
I believe that the back of a business card is an opportunity to send a message, represent the client, and needs to catch the eye. Similar to the logo, simplicity is key. The words "Framingham Works" give a new meaning to the word "works".
Business Card Designs
Logo on display at the Mazmanian Gallery
Stationery on display at the Mazmanian Gallery
Apparel, bin, & truck design at the Mazmanian Gallery